Search Engine Optimization
Summary
- Delivered targeted optimization techniques for individual projects by conducting thorough SEO audits, identifying technical faults, content gaps, and keyword opportunities
- Performed competitor benchmarking, website revamping suggestions, industry trend integration, and executed local SEO strategies including competitor analysis and comprehensive Google My Business (GMB) plans for enhanced SEO practices
- Generated an impressive 18% increase in SEO traffic within 11 months, accompanied by a substantial 60% surge in organic leads.
- Successfully managed 78 keywords, securing over 30% ranking on the first page of Google SERP, with 2.5% & 15% rankings on respective subsequent pages.
- Provided clients with monthly performance reports, showcasing achieved metrics and offering optimization suggestions.
- Mentored and trained over 30+ interns in off-page SEO and basic on-page SEO methodologies.
- Implemented Google Tag Manager for user journey tracking and enhanced website optimization, allowing insight into user behavior and facilitating future optimizations for landing pages.
Milestone Summary (What you have learned in this milestone)
- Developed skills in keyword research, on-page optimization, and basic Google Analytics usage.
- Gained expertise in conducting comprehensive SEO audits for websites like Shaadi.com, CarWale, and EaseMyTrip.
- Improved technical SEO skills, focusing on mobile optimization, site speed, and fixing crawl errors.
- Understood the importance of audience analysis and targeting for effective marketing.
Skillset and Tools
- SEO- on-page, off-page and technical
- Blogs, articles, script-writing, content writing
- Research